Is an ASIC business name the same as a trademark?

No. An ASIC business name just lets you trade under that name. Only a registered trade mark gives you exclusive rights to it.

How long does an Australian trademark last?

Ten years from the filing date, renewable indefinitely in ten-year blocks.

Does Preemp check New Zealand too?

Preemp screens a growing set of registries including WIPO's international records, which surface many marks with effect beyond Australia. Check the report's registry list for what ran on your name.

Australia · IP Australia

IP Australia trademark check

Australia's register is fast-moving and well indexed. Preemp screens your candidate names against IP Australia records so you can rule out conflicts before you build.

Start a naming brief See how it works

What Preemp screens

Australian trade mark applications and registrations, matched on identical and near-identical wordmarks.

Typical timeline

Australian registration typically takes 7–12 months, with examination usually starting within 3–4 months of filing.

Checked alongside

Domain availability, social handles, pronunciation, and cultural safety in 10+ languages — in the same report.

How Preemp screens your shortlist against IP Australia

1
Start a strategic brief
Preemp generates your candidate names from the brief — screening runs on that shortlist.
2
Run a deep check
Preemp queries IP Australia along with the other registries you care about.
3
Act on the verdict
Drop high-risk names early and take the clear ones to counsel.

Common mistakes founders make

Registering a business name with ASIC and assuming that grants trademark rights — it does not.
Missing near-identical marks with different spellings.
Ignoring class overlap when assessing whether a conflict is real.
Launching in Australia and New Zealand without checking both registers.

Preemp's screening is a research tool, not legal advice. Official records live at IP Australia. Have a qualified attorney clear your finalist before filing.